Award-Winning Agency Experience And Support At A Fraction Of The Cost


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Are the courses online, or will there be in-person events/classes?

All courses are conducted online for your convenience. With online delivery, you can access course material whenever and wherever is most suitable for your needs.

Can I enroll in multiple courses?

Yes, you can enroll in as many courses and free webinars as you like. You will need to sign up for each one separately and include the necessary personal/payment information. Once you enroll in the course, it will show up under the “My Courses” heading on Teachable.

What is the refund policy?

If you cancel within one month of signing up, we will refund the coaching portion of your fee, less an administration fee of $100.

What if I need more help than just the course?

Our PR course will teach you how to get publicity on your own, but some businesses may prefer a more interactive or supportive format. That’s where our Marketing Coach option comes in. For an additional fee, you can get marketing coaching from our firm. The group sessions, plus personal email support, will last for one year and help take your marketing strategy to an entirely new level.

Do I need to have any marketing experience to take these courses?

No! These courses are designed with all levels of marketing experience in mind – they contain valuable lessons for those who have never logged on to social media, those with marketing degrees and everyone in between.

How long do I have access to a course I purchased?

Once you purchase the course, you have access to it forever through our Teachable portal. You can also download any supplementary materials and save them onto your computer’s hard drive.

What topics does Dooley Academy cover?

Our PR course covers everything you need to know to get publicity for yourself or your business including understanding and working with the media. 

We are in the process of creating more online courses to help law firms, dental clinics and other types of businesses enhance their marketing efforts. Check back for updates.

We also offer free webinars on a number of topics including the benefits of setting up a Google My Business profile and boosting your blog and social media accounts to enhance your online presence. 

Dooley PR & Marketing offers a wide range of services including content creation, digital marketing and public relations, so keep an eye out for more courses coming soon!

What if I want to extend the coaching service at the end of the term?

You can purchase an additional year of coaching for $1,000 Canadian (plus applicable taxes). Contact us for details.

How many coaching sessions do I get?

You will get 13 bi-weekly coaching sessions over six months.

What if I want to cancel? Do I get a refund?

If you cancel within one month of signing up, we will refund the coaching portion of your fee, less an administration fee of $100.

Is the coaching online? If so, will the sessions be recorded?

Yes, all the coaching will be conducted through video chat and email. And we’ll record and archive video chat sessions so you can refer back to them later.

Which platform will the calls use?

We will contact you through email and will arrange calls through Google Meet.

Can I call you directly for a one on one call?

Yes. We offer special hourly rates for our Academy clients. You can purchase one-on-one coaching sessions at $150 CDN/hour (plus applicable taxes).

Can I email you questions too?

Yes. We will happily accept email questions and will answer them by email and/or during our bi-weekly coaching calls.

When do the coaching sessions take place?

We will offer coaching sessions during regular business hours. We will do our best to provide different options for times and days.

What if I can’t make a call?

We record and archive every coaching session and will give you access to them even if you have to miss them.

Who will be my coach?

Adam Dooley, president of Dooley PR & Marketing, will lead coaching sessions. Adam has created this program after decades of experience in journalism, marketing and public relations. He’s developed North American award-winning campaigns and worked with Fortune 500 brands, as well as small and mid-sized businesses. We will also feature guests during our coaching sessions to discuss areas of particular expertise such as Search Engine Optimization, Social Media, search engine marketing and more.

How does the ‘done-with-you’ coaching work?

Sometimes all you need is some good professional coaching to turn an okay plan into a runaway success. With our Marketing Coach service, you will have the opportunity to join live group coaching sessions twice a month. One of our experts will lead the call with up to 10 other managers or owners of other businesses. We’ll discuss your plans, providing specialized and candid advice based on our years of experience. It is a unique opportunity to get professional advice and guidance on your marketing and communications strategies before or during your implementation.

Sign Up For Dooley Academy & Save

Sign up and be the first to get the Dooley Academy done-with-you program for public relations. Your publicity should be in your hands. Take ownership of it today.

By signing up, you'll save $200 off of our first course!