Dental Image Therapy Centres needed digital marketing management to help ensure its brand stood out amongst the competition in Winnipeg. Dooley PR & Marketing wrote SEO-rich copy for their website, took over all social media channels including the Ask A Dentist blog and managed social ads, display ads and Google search marketing.
The dental clinic market is highly competitive in Winnipeg. Our client looks to us to ensure they have a steady stream of new patients. This involves making sure their marketing covers all stages of the traditional sales and marketing funnel, from awareness to conversion.
Their Facebook community has been one of the fastest growing in the province and is now one of the largest. We use both organic and paid posts to drive engagement with followers on Facebook and Instagram. Building an online community has allowed Dental Image Therapy Centres to connect to their patients in the clinic and at home; patients can ask questions, leave reviews and recommendations, and see what else is happening at the clinic they've grown to trust.
Our digital marketing expertise has helped the clinics achieve strong performance metrics including click-through-rates, conversion rates and quality scores that exceed industry averages. Our success with search, display and social media advertising comes because we are constantly studying and upgrading our skills in this area. We then immediately apply best practices from the latest industry trends and research to our clients’ accounts.
Using a variety of tools including an AI-assisted ad performance monitor, our aim is to steadily enhance performance over time. Our approach has allowed us to consistently drive our average cost per acquisition down.
We’ve continued to work with Dental Image Therapy Centres for more than four years helping create brochures for patients, plan events, manage online reputation and execute a social media strategy. And, of course, managing the digital marketing while delivering clear ROI stats.
We run campaigns and marketing for our clients wherever they do business around the world. We serve as expert local counsel for national and international clients looking for marketing and communications services in the Canadian Prairies.
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