Dynacare Logo

#Dynacare4Diabetes

Screenshot of young woman getting blood taken for a diabetes test

In 2018, national medical lab company Dynacare engaged us to develop and lead a public relations and digital marketing campaign that showed their leadership in Manitoba’s health care sector. Working with our client and Diabetes Canada, we helped design and execute the #Dynacare4Diabetes campaign. 

Aimed to deliver on government relations, community relations, branding and  social media engagement metrics, the campaign won us several awards including the national health care campaign of the year from the Canadian Public Relations Society. 

#Dynacare4Diabetes featured multiple events aimed at various audiences including provincial politicians, the general public and media. 

Our influencer and media relations campaign earned us stand out coverage including in national television audiences. Our earned and shared media efforts were also supported by a paid digital campaign that we managed on behalf of the campaign using paid social and native advertising networks.

Tweet featuring Obby Khan getting an A1C diabetes test

Services Rendered

  • Media Relations
  • Social Media Management
  • Content Creation
  • Event Management
  • SE Marketing
  • Social Media Marketing
  • Photo and Video Opps
  • Community Relations

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We run campaigns and marketing for our clients wherever they do business around the world. We serve as expert local counsel for national and international clients looking for marketing and communications services in the Canadian Prairies.

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