Ford of Canada

Entrance of Dental Image Therapy Centre St. Vital location, with a woman walking in

One of the largest consumer categories in the world, the automotive industry is highly competitive and requires creativity, accuracy and experience. Dooley PR & Marketing served as part of an extended national grassroots public relations network for nine years. As the regional grassroots agency for Ford of Canada, covering Manitoba and Northwestern Ontario, we worked directly with the company’s national head office. 

During that time, we organized dozens of influencer events, media opportunities, photo opps, media releases, and more. We supported new vehicle launches, coordinated speaking opportunities for executives and developed a wide variety of campaigns and local initiatives to communicate corporate priorities. 

Additionally, part of our role was to serve as PR agency to Ford dealers in our territory, helping them achieve positive publicity for special events, anniversaries, sponsorships and community relations activities. 

Our team was instrumental in helping to develop national campaigns for the company while also ensuring we executed those campaigns with regard to local sensitivities. 

The Outcome

  • Millions of earned media impressions annually
  • Millions in social media reach annually

Services Rendered

  • Media Relations
  • Content Creation
  • Event Management
  • Media Relations
  • Community Relations
  • Social Media Management
  • Photo and Video Opps
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Connect With Us

We run campaigns and marketing for our clients wherever they do business around the world. We serve as expert local counsel for national and international clients looking for marketing and communications services in the Canadian Prairies.

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