Ford Logo

Ford of Canada

Outside the Ford dealership in Roblin with two women holding a large cheque in front of a Ford truck

One of the largest consumer categories in the world, the automotive industry is highly competitive and requires creativity, accuracy and experience. Dooley PR & Marketing served as part of an extended national grassroots public relations network for nine years. As the regional grassroots agency for Ford of Canada, covering Manitoba and Northwestern Ontario, we worked directly with the company’s national head office. 

During that time, we organized dozens of influencer events, media opportunities, photo opps, media releases, and more. We supported new vehicle launches, coordinated speaking opportunities for executives and developed a wide variety of campaigns and local initiatives to communicate corporate priorities. 

Additionally, part of our role was to serve as PR agency to Ford dealers in our territory, helping them achieve positive publicity for special events, anniversaries, sponsorships and community relations activities. 

Our team was instrumental in helping to develop national campaigns for the company while also ensuring we executed those campaigns with regard to local sensitivities. 

The Outcome

  • Millions of earned media impressions annually
  • Millions in social media reach annually

  • Ford Drive4Ur School Fundraiser - Ford employees gathered in front of an F150 promoting the fundraiser

    Services Rendered

    • Media Relations
    • Content Creation
    • Event Management
    • Media Relations
    • Community Relations
    • Social Media Management
    • Photo and Video Opps

    Connect With Us

    We run campaigns and marketing for our clients wherever they do business around the world. We serve as expert local counsel for national and international clients looking for marketing and communications services in the Canadian Prairies.

    We'd love to work with you, just let us know how we can help your business grow or subscribe to our newsletter.

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