Dooley PR & Marketing led a campaign to promote the joint Federal-Provincial Growing Forward 2 initiative, a five-year program that allocated more than $3 billion in investments into Canada’s agricultural sector.
Working on the Manitoba initiative, we produced a monthly e-newsletter and periodic hard copy supplements highlighting program successes over the life of the program.
We developed more than 100 feature articles profiling some of Manitoba’s leading innovators in the agricultural sector. Our work touched every major commodity group and added to our already strong understanding of agriculture in the province from research labs to barns and fields.
Our role included conducting original research by speaking directly to subject matter experts, private corporations, workers, academics as well as the general public. We conducted interviews, gathered or coordinated photographs and graphics, then wrote and edited all the articles, coordinating edits and approvals from participants and both federal and provincial government representatives along the way.
We also worked with the ministry to publicize success stories through targeted media relations across the province.
We run campaigns and marketing for our clients wherever they do business around the world. We serve as expert local counsel for national and international clients looking for marketing and communications services in the Canadian Prairies.
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