Content marketing Archives - Dooley PR

Why you should start a dental blog: addressing the effectiveness of online dental marketing Online marketing is a growing necessity, especially for local businesses like dental practices. While patient referrals, mailers, and insurance participation can provide the bulk of new-patient flow for some practices, no comprehensive dental marketing plan is complete without a blog. Why…

There’s no denying that social media gets a lot more attention than email marketing. With the flurry of new digital tools and platforms popping up every day, it’s easy to overlook one of the original digital communication channels: email. Any marketer worth their salt will tell you that email remains a cornerstone of their campaigns….

I have recently discovered HBO’s Last Week Tonight with John Oliver. Yes, I know I’m late to the game. I just assumed he was another comedian that commented on and parodied current events. However, I was wrong. I was very very wrong. He’s much more than that. John Oliver has a knack for taking complex…

Gillette has certainly sparked a lot of debate with its advertisement: “We believe: the best men can be.” From a PR measurement standpoint alone, the film has succeeded in generating massive publicity for the razor brand receiving tens of millions of video views and millions more in earned media impressions. People around the world are…

Digital marketing is one of those terms that seems to mean different things to different people. That’s largely because the field has grown so rapidly over the past two decades to encompass so many different tools and tactics. When we say digital marketing, we mean any online tactic aimed at building a brand or driving…

The PR world is ever-evolving and changing quickly. It is an exciting industry, with new products being developed and new trends always emerging. When I took my first agency job 20 some years ago, we got excited about 8-colour printing presses. Today, the trends in the media and public relations are completely different. When I…

Why influencer relations need to be part of your PR strategy Working with influencers and bloggers is a great way to tap niche markets and get people talking about your brand. But you knew that already, right? Unlike major Hollywood celebrities, influencers are often just normal people you might see at the gym or bump…

You are an expert in your field and you think everyone should know it? Welcome to the club. Just about every company in your field says the same thing. And yet some people and organizations manage to rise above the crowds and demonstrate true thought leadership in their industries. How do they do that? This…

82% of shoppers say they consult their phones before making an in-store purchase… Posted by Dooley Communications on Monday, February 22, 2016

The public has an insatiable appetite for great content, but where are they looking for it these days? They are looking to you. The media world isn’t dying, but it sure is fragmenting and changing at an alarming pace. Newsrooms are shrinking. It seems a newspaper closes somewhere in North America every week. Even television – long thought…