Have a challenge with picking the best design for your landing page? Or maybe you’re looking for best ways to A/B test your website to better understand your website visitors and create engaging experiences? Don’t worry, Google Optimize is here to help you with that.
When it comes to online marketing, it's essential to test everything. And if you haven't tried optimizing your website yet, it’s probably a good time to start doing so. There are many available platforms you can use to run a/b tests. However, you will have to pay for many of them.
For small businesses, it may be challenging due to limited budgets and resources. That’s why many small and mid-size companies aren’t able to use these optimizing features. If that sounds like you, I have great news: a tool like Google Optimize is free for everyone and it’s super user-friendly.
Google Optimize is a free online testing tool that allows you to run various tests and experiments. Using this platform, you can create different experiences and tests: a/b test, multivariate test, redirect test, personalization and banner template. The primary purpose of Google Optimize is to improve the user experience and increase conversions. In other words, to make your landing pages look good for your potential customers.
Besides the free Google Optimize version, Optimize 360 is also available. This version is a premium testing and personalization product and is available only for those using the Google Marketing Platform. If you want to learn more about these products and their feature comparisons, check out this article from Optimize Resource Hub.
Google Optimize is very easy to implement and use. All you need to begin is to have a Google Analytics account and add a short snippet of code to your website. Implementation and setting up Google Optimize is relatively easy.
Once placing the code, set up your account and start designing experiments on your website. But first of all, decide what exactly you want to test, for example, you might want to test different call to action buttons. Does “Shop Now” get more clicks than “Explore New Collection?” You’ll soon find out.
Go to the Optimize visual editor, where you can create different versions of your web pages (for example: in version A, you will have a landing page with “Shop Now” as your call to action button. On version B, you can use “Explore New Collection.” This will let you test the performance of these variants against each other. It’s very intuitive, and you can easily make changes to your website.
After the test is over, it’s time to check the results. Google Optimize uses Bayesian inference to conduct its report. This statistical analysis method involves using data to constantly update the accuracy of predictions while the test runs. Google Optimize collects data from your linked Google Analytics account and provides experiment insights based on it. The report section shows the summary with vital information and data presented in the charts and tables. It usually indicates all needed information and gives you a clear understanding of what needs to be done to improve your performance and conversion rates.
We know that it’s possible to test landing pages within GetResponse. But what about testing two different landing page designs with entirely different thank-you pages? This task may sound challenging. But it’s possible to implement.
When you create a landing page in GetResponse, you can select a platform for analytics and remarketing in your landing page settings. However, you can’t integrate GetResponse with Google Optimize directly, and this platform is not available in the drop-down menu. You also can't place a Google Optimize code on your GetResponse landing page. Instead, you can select Google Analytics and Tag Manager as your analytics and remarketing platforms.
After adding analytics to your landing page settings, go to Google Tag Manager and create an account for your landing page. When your account is set up, you can create a tag with a type for Google Optimize and trigger All Pages. Test your landing page in the preview section, and if it is working correctly, save it.
Now your GetResponse landing page is integrated with Google Optimize, and you can start split testing to compare two versions of landing pages with different thank-you pages. Moreover, you can add more tags and track events on your landing pages.
If you have any questions about A/B testing or want to experiment with user experience on your business website or digital ads, feel free to reach out to us to assist you with optimizing your website or digital campaign strategy.
We run campaigns and marketing for our clients wherever they do business around the world. We serve as expert local counsel for national and international clients looking for marketing and communications services in the Canadian Prairies.
We'd love to work with you, just let us know how we can help your business grow or subscribe to our newsletter.
