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Which Is Best For Your Business? GetResponse Vs. MailChimp

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Trying to choose between GetResponse and MailChimp can be tough. Both work as amazing email marketing services, but they also have many other useful options. But, which is best for your business?

What Do They Do?

GetResponse and MailChimp are digital marketing tools that enable you to:

  • Create or import a mailing list
  • Design e-newsletters (emails containing visuals sent to your subscribers)
  • Automate your emails through customer journeys
  • Monitor statistics (including open-rates, clickthroughs, forwards and more)

However, GetResponse does go one step further with its features which are currently not found in MailChimp, such as:

  • Webinars
  • Built-in e-commerce features
  • Chat functionality
  • Push notifications

Overall, GetResponse can practically do everything MailChimp does (and more). If you’re looking for an all-in-one digital marketing platform to grow your audience, promote services and sell your products, GetResponse might be for you.

When it comes to ease-of-use, MailChimp’s editor lets even the most inartistic and least tech-savvy person design creative and professional emails or newsletters with little experience. 

Both GetResponse and Mailchimp allow you to edit your templates using ‘drag-and-drop’ style editors. But MailChimp’s white backdrop and its big fonts make it easier to navigate. Plus, it also lets you set global styles for your templates — you can define how your H1s, H2s and your body should look like in a message style tab.

GetResponse and MailChimp have their pros and cons, but which one should you choose for your email campaign?

Why Choose GetResponse?

On top of its additional features, GetResponse makes it easier to manage your email lists. Compared to MailChimp, segments are more customizable, allowing you to add any conditions to individuals or groups. As well, the lists aren’t siloed, so you can add contacts to other campaigns or move them entirely.

Did we mention GetResponse has considerably more features than MailChimp? Of course we did, but let’s go over it again anyway! GetResponse’s features like webinars, live chat and push notifications are really useful add-ons, especially in an age when businesses are adding these kinds of lead generation functions to their marketing mix. You can get more functionality with GetResponse’s basic plan than MailChimp’s equivalent, making it slightly better (in our opinion).

Reasons To Pick MailChimp.

The biggest advantage MailChimp has is its free plan. This is admittedly very generous, especially if you run a small business or you’re just starting and you only have a small audience list. The free plan allows you to access many of MailChimp’s features like autoresponders and send up to 10,000 emails per month to 2,000 subscribers. If you’re running on a low budget, MailChimp is the better option for you. 

Prefer to hire a marketing service instead? Dooley PR and Marketing is well-versed in both marketing platforms. Feel free to contact us with any query about these services, we’re happy to help.

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