Raising money and awareness for brain cancer - Dooley PR

Catherine Wreford Ledlow is a River Heights mom, wife, teacher and performer. She’s also an inspiration, and we wanted to help her get the word out about what she was trying to achieve.

Catherine found out she had brain cancer in 2013, just weeks after her second child was born. Diagnosed with a similar cancer as the Tragically Hip’s Gord Downie, she was given 2-6 years to live (but she certainly doesn’t believe those numbers). She’s had an awake craniotomy, radiation and chemotherapy.

Four years later, she still has cancer, but that’s not stopping her. She recently ran the 5K at the Winnipeg Police Service Half Marathon on May 7, which is no big deal for the former Broadway dancer.

Her goal was to raise $10,000 for Canadian Cancer Society, and every dollar raised was doubled by Brain Canada. Right from the start, she was the #1 fundraiser for the WPS Half Marathon.

Then Ventura Developments stepped in and said they would match any donation (up to a max of $2000) between April 24 to May 5, effectively doubling the Brain Canada contribution, and resulting in $1 being equal to $4.

Our team helped her amplify her story through media by securing interviews on television, radio and with newspapers. After a bunch of interviews and articles, Catherine had to raise her goal to $15,000. Three days before the race, she surpassed $15,000 and we couldn’t be happier for her.

Our team – led by Communications Specialist Raegan Hedley – helped Catherine coordinate interviews with Global Winnipeg, Metro Winnipeg, CBC (Up to Speed), CJOB, the Winnipeg Free Press and Canstar, leading to an influx of donations and support. Read any of the stories, or listen to her interviews — you’ll understand why this is a story worth telling, and a person we wanted to support.

At Dooley Communications, we believe in sharing stories that matter. That’s why we donated our services to help Catherine tell hers.

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