Like most public relations firms, we’ve been incorporating social media into campaigns for a while now. Blogging is a great way to differentiate corporate websites (as long as it fits your objectives and your culture).
We’ve also been experimenting with social networks such as Twitter and Facebook. One example of our work in this area is with Keystone Processors here in Manitoba. We’ve recently established a Facebook fan page for the company and will soon begin a test-run advertising campaign on the social network to gain a larger local Winnipeg and Manitoba audience. Meanwhile, we’ve also been helping with a Twitter feed (@MBBeef).
Slowly, but surely, our audiences are growing. The more work we do integrating blogs, social networks and our other PR and marketing activities, the moreÂ success I predict we’ll have.
Throughout this, we remained focused on delivering timely, useful and interesting information for our audiences… which is the best way to find an audience in the first place.