Public Relations Winnipeg Archives - Dooley PR

There’s no denying that social media gets a lot more attention than email marketing. With the flurry of new digital tools and platforms popping up every day, it’s easy to overlook one of the original digital communication channels: email. Any marketer worth their salt will tell you that email remains a cornerstone of their campaigns….

We’re happy to welcome Jennifer Pazdor to Dooley PR. She is a Public Relations major in the Creative Communications program at Red River College and has just finished her final term in the program. She is also finishing the Joint Communications degree this year with the University of Winnipeg. She’s joining us for a three-week…

  A dry quote is a lost opportunity for you to share your story. As the spokesperson for your organization, your quote needs to add value to your media materials. This quick infographic can help you create the dynamite quote needed to reach your target audience.     Building a newsworthy quote takes practice. If…

The way that people interact with brands is evolving. It’s about much more than driving a purchase. Consumers expect brands to have a voice and represent values. Whether someone is going to swipe right on your brand is entirely up to how well that brand can authentically connect with them (did you like that Tinder…

Writing is life for a PR professional. On some days the words don’t want to flow, this can be frustrating and time-consuming, especially when you’re on a deadline. You’ve probably heard that you should “just write” and the words will come. This method might work, but it might just be frustrating and hinder your abilities…

I’m consistently surprised by how much an organization is willing to spend on a new, flashy logo, yet how little so many are willing to spend on employee engagement. Last month, I wrote about how company culture is more important than your brand. This month, I want to follow up with ways you can implement…

Influencer marketing is one of the most popular marketing strategies today. It has stepped into the limelight and for good reason. A great social media marketing strategy should include an influencer marketing campaign with compelling content that delivers in line with your overall business goals in an authentic way. Influencer marketing can help improve your…

Stephanie is a recent graduate from The University of Winnipeg in the Public Relations, Strategic Communications and Marketing Management Diploma program. Stephanie joined Dooley PR as an Accounts Associate following an internship at Assiniboine Park Conservancy. In addition to creating sponsor reports, media releases, social media content and conservation articles, Stephanie enjoyed the daily life…

Gillette has certainly sparked a lot of debate with its advertisement: “We believe: the best men can be.” From a PR measurement standpoint alone, the film has succeeded in generating massive publicity for the razor brand receiving tens of millions of video views and millions more in earned media impressions. People around the world are…

We are Manitoba’s largest public relations (PR) agency with over a decade of experience. While we offer other services, such as website copywriting and coding, social media marketing and content creation, our team is best known for our expertise in earned media and corporate communications strategies. We know when you are starting out, it can be…