Want to drive in-store traffic at your business location? Are you interested in increasing your store visit conversions?
If you answered yes to both questions, here is a short primer on how you can advertise your business locally.
The best place to start is to think like a customer. When you search for local stores, services or restaurants, which ones are you more likely to prefer? Most often, we’ll choose the closest location because it saves time.
A Google local campaign is a campaign type at Google Ads that aims to reach local customers and clients. This campaign type makes possible ad placements across Google partners’ websites and multiple platforms, including Google Search Network, Google Display Network, Google Maps and YouTube.
Some businesses underrate local campaigns. However, they are super simple to set up, and they are one of the best campaign choices for boosting local store visits and promotions.
Today, we’ll share how to set up local campaigns, including search ads. Getting these ads up and running doesn’t require lots of effort or advanced digital marketing experience. Follow these simple steps and start advertising locally today:
Google Ads local campaigns are responsive and will serve on multiple platforms with dynamically generated ads based on creative assets you provide during campaign creation.
If you’re more of a visual person and prefer following the video instructions, Google Ads Help Center has a very comprehensive tutorial on how to create a local campaign which you can watch.
Remember that in 2022, Google local and shopping campaigns will be upgraded to Performance Max campaigns. To learn more about it, please check out Google’s blog.
If you have any questions about paid advertisements, feel free to reach out to us to assist you with creating efficient local ad campaigns for your business.
We run campaigns and marketing for our clients wherever they do business around the world. We serve as expert local counsel for national and international clients looking for marketing and communications services in the Canadian Prairies.
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