The power of good public relations proves itself every single day as businesses around the world earn positive publicity that develops solid reputations and helps drive sales. It’s important for any company to have a developed PR strategy.
Giant companies usually have PR & Marketing departments, communication professionals or hire PR agencies. While we enjoy working for large companies like that, we often get questions from small and medium businesses about our services. Unfortunately, with a traditional agency relationship, many of these companies can’t afford to hire a public relations professional or PR agency.
Technology has been steadily disrupting so many industries, so it shouldn’t be a surprise that it’s now starting to disrupt the traditional advertising or public relations agency model.
Our team has always worked hard to stay up to date on the latest technologies changing marketing communications. So we’ve been keeping a close eye on how those technologies can change the way we offer our services.
Today, through livestreaming and online video conferencing, we’re able to offer our services in public relations and digital marketing to a large group of small and mid-sized companies that previously couldn’t access agency services.
Instead of only offering services that are “done for you”, Dooley PR & Marketing is now offering a new tier of services that are “done with you.” Traditionally, clients hire agencies to create the strategy and execute the PR or marketing campaign. That’s “done for you”.
Our “done with you” service option, gives you access to a complete online course that teaches you all our shortcuts and condenses decades of expertise into the space of a few hours. It also gives you access to personal coaching from our team where you can test your ideas and get feedback on your materials before you go to market.
It’s the best of both worlds. If you’re willing to invest some time and energy on your own, we’ll help you create and execute your own PR campaign.
This is the first of several “done with you” marketing and communications courses we’re currently building. Soon you’ll see low-cost marketing and communications services aimed at professional services such as accountants, lawyers, financial advisors, dental and medical clinics.
The first PR course from Dooley Academy will be launched soon. If you are interested in learning how to manage positive PR for you, your business or your latest initiative, send us an email today at contact@dooleypr.com with Done With You in the subject line. We’ll make sure to let you know the second we’re ready to help you earn positive publicity at a fraction of traditional agency services.
We run campaigns and marketing for our clients wherever they do business around the world. We serve as expert local counsel for national and international clients looking for marketing and communications services in the Canadian Prairies.
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