Are you a marketing professional looking for an exciting and personally fulfilling job? Dooley PR & Marketing will be welcoming an important member to our team: digital marketing specialist. We have a growing practice managing the complete digital footprint of small and mid-sized businesses. We love developing successful marketing and communications strategies and combining them with a drive to incorporate the latest technologies. We’re seeking a smart, self-motivated person to join our team. The position requires a certain maturity, self-confidence, and strong analytical and creative skills. You’ll be an integral part of the team, collaborating with them on exciting marketing initiatives.

We offer our clients a complete range of services from digital marketing, social media management, website development, and public relations.

If you want to join a growing, high-performance team, read on. 

What you’ll do: 

• Manage budgets and optimize campaigns on Facebook, Instagram, Google, Microsoft, LinkedIn, Twitter, TikTok, etc. 
• Play a leading role in developing display ads, sales funnels and landing pages
• Manage Google Tag Manager and build retargeting campaigns as well as creating and overseeing other digital marketing conversion events
• Track and report on all relevant KPIs using Google Analytics, Search Console, SEMRush, AgencyAnalytics and more
• Measure and report performance of all digital marketing campaigns, assessing success against goals (ROI and KPIs) 
• Use A/B tests and data collection to identify opportunities and optimize performance continuously
• Contribute to creative strategies for clients and agency
• Communicate effectively with teammates, clients, vendors
• Monitor new technology solutions, making recommendations for adoption

People we’re looking for:

• Degree or diploma in marketing/communications or a related field
• 2-5 years of experience in digital marketing
• Strong analytical capabilities
• Strong written and verbal communication skills 
• Knowledge and interest in SEO, email, social media and/or display advertising campaigns
• Data-driven with a knack of identifying target audiences and creating digital campaigns that engage and persuade
• Google Adwords certification and experience required
• Experience with email marketing an asset
• Some graphic design experience an asset
• Desire to keep up with the trends in online marketing and measurement is a must

We offer competitive compensation including benefits. We support ongoing professional development as we believe our team needs to stay as current as possible. 

Please submit a cover letter, resume and digital ad samples, if interested to our post on Indeed. We thank everyone for applying. Only those shortlisted for the position will be contacted.